SELECTED PROJECTS

Subskeep Mobile App

A mobile app to keep track of your subscriptions.

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What is it?
This project is a concept to help subscribers keep track of their subscriptions.

What I did:

• Created detailed wireframes and high-fidelity interactive prototypes
  
• Created a survey and received 40 responses
• Create a design system
  

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ROLE
UX Designer TEAM
Solo Designer SKILLS
Visual Design
Interaction Design
PrototypingTIMELINE
2 weeks



Context

Since the COVID-19 pandemic, services with a subscription fee model have seen a major increase in sales. It's becoming difficult to keep track of all of the services out there!

Keeping track of everything that we have subscribed to every month is becoming a hassle. It's so difficult to know the exact date of renewals or even unsubscribe from them! Users are tired of putting in a dispute when they miss the end date of their free trials. As someone who has a very weak system for keeping track of free trials, I decided to create a system to make it easier for users to manage their subscriptions.
Taken from a survey sample of 40

What's going on with the user? What do they want to do?

As a subscriber who uses many subscription services and often uses free trials, I want to be alerted when my subscription is almost up, so that I do not have to be paying for a service I no longer use or forgot about.



Primary Research

Many subscribers often face issues with an overextension of their subscriptions and don’t have a method in place to solve them.

Taken from a random survey sample of 40 people aged 18-34.

I created a survey to see what kinds of problems users face and the methods people use while managing several subscription services. I conducted a Google forms survey on 40 different respondents (most in the 18-34 age range) to understand the types of issues that people faced when managing their subscriptions.

Many of the respondents often faced issues with an overextension of their subscriptions and didn't have a method in place to solve them.

Results

Nearly 75% of participants have been charged unwillingly for a subscription service.80% stated that they do not keep track of their current subscriptions.
Something interesting I found while reviewing the survey responses were the number of people who commented on the difficulty of unsubscribing from a service.

“Really shady emails that resubscribe you to the service...”“Some subscriptions are more difficult to cancel...”“Cancelling can be a hassle and difficult to find”

(Taken from the survey results) This is an example of dark UI patterns that ultimately make it more difficult for the user to opt out of a service, which is something I resolved to fix in my solution.

Types of Users

Solution

Subskeep Mobile Application 

To help users gain full control over their subscriptions and reduce unexpected charges, Subskeep offers a set of thoughtfully designed features.

How is Subskeep unique? It...

• goes beyond passive tracking
• guides users to understand their spending
• helps users reflect on subscription usage and take action when needed.

Each feature is designed to simplify subscription management and give users confidence in their financial decisions.

Secure bank connection

Users have the option to link their bank account and extract any existing subscriptions into the Subskeep app.

Dashboard

An all-in-one space to track upcoming subscription renewal dates.

Billing Cycle Progress Tracker

To see how far along the user is in this payment cycle.

Usage Reflection

"How often do I use this service?" This screen helps the user evaluate whether to continue or discontinue the subscription.

Smart Alerts

The user can opt in to in-app reminders or create an event to put into their calendar, as an extra measure of precaution.

Manual Add

Addresses blind spots in bank-detected tracking by enabling manual entry and proactive trial alerts.

Design System

Subskeep Design System

Assets used to maintain consistency throughout my designs

Post Project Reflections
This case study helped me learn and hone my design-thinking skills.
I asked for general feedback in my survey questions and it was very helpful to receive tips on improving my survey by asking more neutral questions.
I learned how to use a prototyping tool, Figma, for the first time through a lot of trial and error. It was VERY exciting to hit play and see my designs come to life!