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This project is a new product on healthecareers.com that is an AI-driven customized cover letter generator for healthcare professionals (HCPs), including but not limited to Nurse Practitioners, Physicians, Physician Assistants, etc.
What I contributed:
- Created detailed wireframes and high-fidelity interactive prototypes
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Generated a user test script and analyzed testing results
- Collaborated with product manager, UX designers, engineers to bring my design to life
- Presented my design process to company-wide employee resource group
IMPACT
Product Designer
UX Lead
Product Manager
2 Developers
Visual Design
Interaction Design
Prototyping
12 weeks (September to December 2023)
Problem Statement
How can we empower HCPs to craft personalized and compelling cover letters more efficiently?
When joining the project, I utilized the existing research to discover that HCPs lacked enough time and the adequate resources to craft cover letters that speaks to their experiences in a way that would really elevate their job application.
Context
Healthcare professionals are interested in new job opportunities, but applying is often delayed by one key friction point: writing cover letters.
Through exploratory research, we found that in between balancing long shifts and family responsibilities, clinicians often lack the time and energy to craft tailored cover letters for each role.
Meet Emma, Nurse Practitioner
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Works frequent night shifts
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Balances family responsibilities
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Wants to relocate
- Delays applying due to the effort of writing cover letters
While searching for support, Emma visits Health eCareers. She not only finds writing tips, but also a tool that can generate a personalized cover letter.
This insight created a clear opportunity: reduce the effort required to create high-quality, tailored cover letters so busy HCPs can apply with confidence and speed.
What role does Health eCareers serve?
This is when HCPs can turn to Health eCareers, a career platform dedicated to the healthcare industry.
Health eCareers connects HCPs with employers, and provides career development resources to support every stage of the application journey. They serve HCPs seeking job opportunities and career resources, as well as employers and human resources from medical associations to recruit high-quality practitioners.
Solution
Introducing, the AI Cover Letter Generator
The AI Cover Letter Generator analyzes a healthcare job seeker’s previous experiences and extract relevant skills and qualifications to generate highly relevant, customized content that aligns with the job seeker's resume and the specific job posting.
Scope of Project:
Scope of Project:
- Streamline the cover letter writing process
- Save valuable time
- Help HCPs stand out during their job search
- Design an innovative tool to retain Health eCareers’ market competitiveness and the value of their platform against other job seeking platforms.
Design Explorations
What problems does the generator solve?
Collaboration over automation
Enter job specific details to tailor the cover letter for a particular job posting. The generator incorporates AI to analyze job descriptions and suggest tailored content for users to refind, making the experience collaborative rather than automated.
Customization
Users can customize the cover letter's length, tone of voice, and writing style to best reflect their personality and make each letter feel natural.
Personalization
The generator also incorporates information from the user’s resume into the cover letter. The system automatically extracts details such as relevant work experience, education, and skills to make each cover letter more personalized and unique.
User Testing
Participants are hesitant but open to creating new cover letters and evaluating the best one.
I worked with the UX Lead to run an unmoderated user test on my high-fidelity prototype with 10 participants who were Physician Assistants, Registered Nurses, Obstetrician, and Nurse Practitioners, with job experiences of up to 20 years of experience.
What I intended to discover:
HCPs have either used an AI generator or ChatGPT out of curiosity. Participants are very likely to use AI generators in the future.
Participants like the ability to customize cover letter because they can adjust to their own liking/personality, and base it on the style of the company.
Participants wish for the ability to see different versions for different tones of voice options.
Usability Testing Result
Round 1
Each round of testing highlighted the product's effectiveness in addressing the original problem, along with new user needs and proposed solutions to address the identified need.
I used the data from the 1st round of usability testing to inform design iteration #2 changes. See the side-by-side comparison of the design iterations:
The new design addresses a user need that came up during round one of usability testing, allowing HCPs to regenerate new versions of their cover letter faster.
Post Project Reflections
I gained hands-on experience with conducting user research, through crafting test scripts, analyzing interviews, and synthesizing interviews from UserTesting.com. Utilizing supporting clips from testers was a valuable way to strengthen my design changes and recommendations when working with stakeholders.
It was important to give users the ability to gain ownership over their work, while taking advantage of the abilities of AI. To address this, I added customizing features to tailor each cover letter to individual experiences. This approach helped me align my design approach with the system's capabilities and limitations.
I refined my ability to articulate design rationale and advocate for user needs within a cross-functional team when meeting with Product leads and Developers. I presented my project progress at a company-wide UX working group meeting, which was created to bring UX teams together across the various subsidiaries at Everyday Health Group.
Try the generator today!
Connect with me on LinkedIn!
paulashin15@gmail.com